Striving to implement environmental improvements that foster a sustainable future and lead to social and economical improvements in the world around us. This mission is foremost on our minds – it's a continuous journey that never ends, and we aim to better ourselves every day with the help of three sustainability pillars: Clean, Conscious & Caring. Please read on for more information about our path to sustainable well-being.


    Trusted quality products, carefully formulated with natural ingredients.

    Making sustainable choices for our packaging and in our business, every step of the way.

    Supporting and developing programmes contributing to soulful societies.


To keep ourselves focused we have defined a few main goals:

- All formulations will contain more than 90%
ingredients from natural origin, by 2023.
- In that same year, we hope to have reached 2 million
school children with our yoga & mindfulness program Super Chill.
- Another major milestone for us is in 2025, when we will only
have products in our assortment that are refillable, recyclable
and/or made from recycled materials.

"We believe in a soulful and sustainable way of life."

- Niki Schilling, Director Sustainability -

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Frequently asked questions

Want to know more? Read our most asked questions here.

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