Striving to implement environmental improvements that foster a sustainable future and lead to social and economical improvements in the world around us. This mission is foremost on our minds – it's a continuous journey that never ends, and we aim to better ourselves every day with the help of three sustainability pillars: Clean, Conscious & Caring. Please read on for more information about our path to sustainable well-being.

  • CLEAN

    Trusted quality products, carefully formulated with natural ingredients.
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  • CONSCIOUS

    Making sustainable choices for our packaging and in our business, every step of the way.
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  • CARING

    Supporting and developing programmes contributing to soulful societies.
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MAIN GOALS

To keep ourselves focused we have defined a few main goals:

- All formulations will contain more than 90%
ingredients from natural origin, by 2023.
- In that same year, we hope to have reached 2 million
school children with our yoga & mindfulness program Super Chill.
- Another major milestone for us is in 2025, when we will only
have products in our assortment that are refillable, recyclable
and/or made from recycled materials.

"We believe in a soulful and sustainable way of life."

- Niki Schilling, Director Sustainability -

What can we help you with?

Frequently asked questions

Want to know more? Read our most asked questions here.

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